How do you turn a used wetsuit auction into a viral trend that leads to bidding frenzy? By including a picture of a urinating bear apparently. A British diver named D.H. Morgan wanted to sell his used wetsuit on eBay and to emphasize the fact that the suit was never peed in, he included the above image.
The image went viral and traffic (and bids) to the auction soared, so Morgan changed the listing into a charity auction. Eventually, the suit got so much attention that a few companies started throwing in donations to the charity, including a brand new wetsuit in any size.
At the end of the auction, the suit went for 8,999 pounds, approximately $14.4 thousand.